Photography studio AM London create professional portfolios, and headshots for high profile performers. The client wanted an identity to mirror their client base, astute, elegant and clever.

AM shoot on digital, this style of photography is centred on control. Studio work requires the manipulation of light with reflectors, grids and screens. Digital cameras have the advantage of changing exposure up or down. This is represented with the “+” and “-” symbol.

The outcome is both structured and dynamic. The brandmark adapting  to different collateral.